SERVICES

  • Rooted in science and refined by experience, this evidence-based coaching helps women redefine midlife building strength, joy, and confidence to thrive in every chapter ahead.

  • Interactive workshops and classes designed to teach strength, awareness, and movement mastery, from self-defense and creative expression to foundational mobility and control.

  • Alicia brings authenticity and authority to every platform, from keynote talks and podcast interviews to brand collaborations and UGC. She represents strength, confidence, and joy for women in every decade of life.

Black and white photo of a woman with curly hair wearing a black bra and shorts, sitting on a wooden floor against a white brick wall, wearing combat boots, with one leg bent and her arm resting on her knee.

they brought receipts

Thank you!! I couldn’t have navigated or done this without having your support, encouragement and reminders that sometimes, we fall off the wagon. But, we can get right back at it without over doing it, with small, consistent habits. 💕🫶
— Denise
I think my butt is already rounder. I LOVE IT SO FREAKING MUCH!!!
— Elizabeth
Even my daughter comments if we are in a store and she grabs onto my arm how i feel ‘strong.’ She’s stepped up her discipline in kickboxing and math tutoring. I never realized how much what we do affects them.
— Candace
My quads in shorts. 🥰
I don’t think I’ve ever felt so good/proud in summer clothes!
— Melissa
I have so many regrets wasting my money on dumb shit, but the one thing I didn’t waste my money on, was taking the time for myself and hiring you as my coach. Always super grateful for you.
— Patricia
Thank you so much for that amazing message! I can see so much progress, but it’s incredibly helpful to hear you say thos things! You’re right - starting in January sucks. I’m going to feel/look so great by then!

I couldn’t have done/do this without you. You’re an incredible coach. 💜
— Meghan